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Privacy Policy

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Effective date: 01/01/2025
This Privacy Policy explains how Roadify Driving School (“Roadify”, “we”, “us”, “our”) collects, uses, and protects personal information when you use roadify.co.uk or contact us about driving lessons.
 

1) Who we are (Data Controller)

Data Controller: Roadify Driving School
Website: roadify.co.uk
Email:hello@roadify.co.uk
Phone: 07785 604609
Address: 63 Birchwood Avenue NE7 7PR

If you have any questions about this policy or your data, contact us using the details above.
 

2) The personal information we collect

We may collect and process the following categories of personal data:

  • Identity & contact: name, phone number, email address.

  • Booking & lesson details: preferred lesson times, pick-up/drop-off area, learning goals, lesson history, instructor notes about progress and safety.

  • Communications: messages sent via website forms, email, phone, SMS, WhatsApp, and social media.

  • Payment/admin records: invoices, payment confirmations, refunds (we do not store full card details if you pay via a third-party provider).

  • Website usage data: device and browser info, pages visited, approximate location (city-level), and similar analytics data (if enabled).

  • Driving-related details (only if needed): e.g., theory test status, practical test date, or provisional licence information you choose to share for booking/admin purposes.

We do not intentionally collect “special category” data (e.g., health data). If you share it with us (for example, to support reasonable adjustments), we’ll handle it carefully and only use it for that purpose.
 

3) How we collect your data

We collect data when you:

  • submit an enquiry or booking request on our website

  • call, text, WhatsApp, email, or message us on social media

  • book and attend driving lessons

  • use our website (via cookies/analytics, if enabled)
     

4) How we use your information (purposes)

We use your personal information to:

  • respond to enquiries and provide quotes/availability

  • arrange, deliver, and manage driving lessons and test preparation

  • send booking confirmations, reminders, and service messages

  • keep internal records of lessons, progress, and safety-related notes

  • take payments, issue invoices/receipts, and handle refunds

  • improve our services, training quality, and website performance

  • comply with legal and tax obligations, and resolve disputes if needed
     

5) Lawful bases for processing (UK GDPR)

We rely on these lawful bases:

  • Contract: to provide driving lessons you request and manage bookings/payments.

  • Legitimate interests: to respond to enquiries, run our business efficiently, improve services, and maintain records (balanced against your rights).

  • Legal obligation: for accounting/tax requirements and other applicable laws.

  • Consent: where required (e.g., optional marketing messages or certain cookies). You can withdraw consent at any time.
     

6) Marketing

We may contact you with relevant service updates or offers only where permitted by law. You can opt out any time by replying “STOP”, using the unsubscribe link (if provided), or contacting us.
 

7) Sharing your information

We do not sell your personal data.

We may share data with trusted service providers who help us operate our business, such as:​

  • email/communications tools (e.g., SMS/WhatsApp) used for scheduling and reminders

  • payment providers (to process payments securely)
     

We only share what’s necessary and require providers to protect your data.

 

8) International data transfers

Some service providers may store/process data outside the UK. Where this happens, we use appropriate safeguards (such as UK-approved contractual protections) to protect your information.
 

9) Data retention (how long we keep it)

We keep personal data only as long as necessary:

  • Enquiries (no booking): typically up to 12 months

  • Customer/lesson records and invoices: typically up to 6 years (for HMRC/tax and business records)

  • Messages/support history: as needed to manage services and resolve issues

We may keep data longer if required by law or to establish/defend legal claims.

 

10) How we protect your information

We use reasonable technical and organisational measures such as:

  • access controls (limited access to authorised personnel)

  • password-protected devices/accounts

  • secure storage for digital records

  • minimising the data we collect and store

No method of transmission or storage is 100% secure, but we work to protect your information appropriately.
 

11) Your rights (UK GDPR)

You have rights including:

  • Access to your personal data

  • Rectification of inaccurate data

  • Erasure (in some cases)

  • Restriction of processing

  • Data portability (in some cases)

  • Objection to processing based on legitimate interests/direct marketing

  • Withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us using the details in Section 1.
 

Complaints

If you’re unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) (UK regulator).
 

12) Cookies

Our website may use cookies and similar technologies to:

  • make the site work properly (essential cookies)

  • understand site performance (analytics cookies, if enabled)

  • support advertising/remarketing (if enabled)

Where required, we will ask for your consent via a cookie banner. You can also control cookies through your browser settings.
 

13) Children’s privacy

Our services are generally for learner drivers (often aged 17+). We do not knowingly collect data from children under 16 without appropriate parental/guardian involvement.
 

14) Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated effective date.
 

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